My Own Parable

Consider a snow covered road. People who go down the road without it plowed will have to go slow, if they even make it. Then there's the snow plows. They will go a little faster down the road than those who tried before a path was cleared, mainly because they are plowing their own path. Then there are the cars that follow the plow. They can go much faster than the car that tried before the plow and faster than the plow itself.
Consider this a parable about our business.